Why You Need SEO

The online world has helped millions of companies grow their business thanks to its ease of use and accessibility. Search engines are able to give visitors details regarding a plethora of different companies all offering services the visitor is looking for. But in order to be listed within the search results, the right kind of search engine optimisation needs to be carried out.

SEO Agency Solutions

Search engine optimisation, also known as SEO, is a practice that helps a website demonstrate its relevance to search engines like Google for specific search terms, by ensuring a number of factors are taken into account. These factors can include keywords associated with the business, on-page factors such as image size and meta tags and the number of reputable links to the website from other websites.

Selecting the Right Kind of SEO

When a business considers which company they should work with to improve their Search Engine Optimisation, it’s worth considering a number of points. It can be tempting to go with an individual or organisation that promises a lot for very little, but if it seems too good to be true, then it normally is.

Although anyone offering SEO at a cheap price may promise a certain number of social network followers and backlinks, it is unlikely that these links will be the quality required to improve  rankings – and worse they may even be detrimental to a business’s attempts to rank better. Unnatural and spammy backlinks will do nothing to help a company in search engine results.

A business also needs to ensure it is ranking for the most relevant keywords. Some keywords are more competitive than others, so it can be beneficial for a business to research what keywords they are realistically able to rank for. While they may not be the ‘marquee’ keywords your business is hoping to rank for, choosing less competitve terms can mean easier/quicker rankings, which can mean that a healthier stream traffic is being driven your website, which in turn can convert more customers over the long run.

Instilling SEO as Part of Your Business

Not everyone has the time to focus on SEO and run a business, so it makes sense to look to work with a company that can provide the right kind of SEO for a business. The best SEO agency London businesses can work with is one that is able to offer tailor-made solutions to help businesses move up in the rankings – but for the right terms to drive traffic, enquires and sales.

More and more people use search engines to find the services and products they’re looking for, as such, a company needs to ensure that that it has the best possible presence in the search results in order to grow its business online.

A good agency is able to adapt to each client and develop an approach to suit their specific needs. For example, a local plumber may require different SEO services to that of a national finance company, as it is likely the optimisation will be more locally-focused.

Customers will also be advised as to whether there are any issues in relation to their business website that could be stopping them from ranking for relevant search terms. The right provider will offer honest and transparent advice as to whether these issues can be overcome, and what will need to be done in order to achieve this.

How to Get the Most Out of Your Marketing Budget

Big companies spend thousands, sometimes millions of pounds on marketing and advertising. But for most small and medium-sized businesses, this is the realm of dreams and their marketing budget is much more modest. So how can you get the most marketing from a modest budget and know where to put your money for the best chance of a good return?

Marketing Budgets

Get help organising your budget

Before you start marketing, you should take a look at how much you can afford to spend on it. Sit down with your team (or your accounting software if there is only you) and assess just how much you can spend per week/month on advertising. A good accountant is also useful if you want to get the most from your marketing budget as they can help you see if any of the spending can be tax deductible or if there is any financial assistance available for SME’s.

DIY marketing

The idea of doing your own marketing may seem a little intimidating but there are some fantastic online marketing experts and many of them give away their tips for nothing. Do a lot of reading and look into companies similar to your own – what kind of marketing do they use? Can you be inspired by their ads or email campaigns to create your own? While you shouldn’t directly copy someone else, you can certainly use them for inspiration and a starting point.

Spend some money on your website

While your website might not seem to be a marketing tool, this isn’t the case. It is the place you send all of your online traffic and therefore is one giant advert for your company. Therefore, one of the top things to spend some of your marketing budget on it to get the website in top condition. Look at creative web designers who can make the website visually pleasing while directing visitors to where you want them to do – your products or services area.

Also consider using affordable Search Engine Optimisation services once the website is up and running. SEO is a bit of a minefield for the uninitiated but is absolutely crucial in getting traffic to your website. Look for people who will conduct an SEO check of your site, your social media presence and even your email and ad campaigns to see how they rank.

Don’t just look into Google AdWords

Because Google is the biggest name in search engines, many people think that means their AdWords software is the best place to advertise – this might not always be the case. There is a lot to learn with AdWords so unless you can afford an expert to run your campaign or some serious training beforehand, it might not be the best option.

On the other hand, social media marketing can be a great way to dip your toe into the marketing world. You can set a limited budget on sites such as Facebook and their audience targeting is quite specific, allowing you to focus your money on people who are interested in your products or services.